Product Marketing Manager – Go-To-Market – Client Services and Product Launches

July 2023 – March 2024

BROWZWEAR GLOBAL - PRODUCT MARKETING MANAGEMENT

·    Conducted comprehensive market research to identify key trends and customer pain points within the fashion industry, informing product development and go-to-market strategies.

·   Defined and executed product positioning and messaging strategies, highlighting the unique value proposition of Browzwear’s 3D design software to fashion designers, brands, and retailers.

·   Collaborated cross-functionally with product management, sales, and marketing teams to develop and execute go-to-market plans, resulting in significant increase in product adoption and revenue growth.

·   Equipped sales teams with effective tools and resources, including persuasive sales collateral and comprehensive training materials, resulting in improvement in sales effectiveness.

·   Gathered and analyzed customer feedback to inform product roadmap decisions and refine marketing strategies, ensuring alignment with customer needs and preferences.

·   Led successful product launches, orchestrating comprehensive launch plans and generating excitement within the fashion community through engaging events and marketing campaigns.

·  Tracked key performance indicators to measure the success of marketing initiatives, utilizing data-driven insights to optimize strategies and drive maximum ROI.

Technical Design Manager- Women’s Swimwear/Intimates/Foundation                              

Aug 2016 - July 2023

LI & FUNG - OXFORD SWIMWEAR & INTIMATES Division TECHNICAL DESIGN MANAGEMENT

· Managed staff of 4-6 technical design full-time staff and freelance staff annually in adaptive work environments, and office Hybrid/Remote environments.

· Oversee all production fit processes and sample management for Swim and Intimate branded products. Brands include and are not limited to Lands’ End, Amazon, Target, JCPenney’s, Anthropology, Aeropostale, DSG, Walmart, Sam’s, and other LTO brands, Utilized varied versions of customer of PLM for product management. Personally managed 650+ styles annually across all swim brands/categories 2020-2023.

· Created and managed all garment standards and specification approvals for internal licensed brands. Created internal technical design SOP for US and international tech teams of 8 team members. Created and grading standards and best practices for all products Maintained and ‘How to Measure’ and ‘Construction’ guides and manuals, Technical Pack excel format templates.

· Created and supported all the Tech and design development handoff processes for Missy, Junior, and Plus size basic swim. Implemented developed blocks by brand that successfully increased fit approval rates by 60% and factory sample quality increased.

·  Managed Bra Cup library and development. Created, fit and managed molded bra cups working with cup suppliers and factory molders thru final fit approval.

·  Creating and implemented intimates’ division fit standards, grading and developed branded bra, molded, underwire, sports bra, maternity bra, compression garments and sleep loungewear.

· Traveled to partner offices and factories in Korea, Hangzhou, Vietnam, and Hong Kong to establish fit training SOP for bulk production and handled fit approval in Asia offices. Worked closely with Asia team to hire Tech team in our Asia and Bangladesh offices and implement 3-month training program.

 3D DESIGN IMPLEMENTATION

· Implemented 3D virtual fit SOP for swimwear division in NY and Hangzhou China technical departments in Browzwear as well as created 30 plus 3D garment patterns seasonally in partnership with senior design team and customers visualization and factory construction guidance.

· Responsible for internal team training updates, software, and customer avatar update rollouts to keep category consistency. Cross functional 3D information team assistance.

· Assisted IT team on product solutions and specifics needed for training and implementation of 3D product library and DAM for swimwear division. Textile scanning and seasonal new fabric updates.

· Approved and gave pattern correction to achieve faster-fit approval using Browzwear, CLO3D & Optitex 3D, Flat pattern corrections and faster GNP approvals.

·  Managed customer fit approval and comments applied thru StyleZone and implemented corrections with team members. Liaison with branded customers on 3D requests, team assignments and delivery utilizing branded 3D standards.